ETSY connects people looking for unique items with independent sellers all over the world. Each item on ETSY is listed and sold by a seller who creates handmade items or curates vintage or craft supply goods. There’s no ETSY warehouse. When you shop on ETSY, you’re directly supporting independent sellers who manage their own orders and inventory. If you want to be an independent seller on ETSY, Kapa Solutions will help you at this point. Learn how our team can help your business by contacting us online today.
Etsy Shop Optimization
ETSY, like any search engine, has a mathematical equation for ranking search results. If you understand the inputs, you can improve product rankings and how often they appear.
Do keyword research
Finding good keywords boosts your Etsy shop visibility. When someone is looking for a product on Etsy, they normally start by going to the Etsy search bar and typing in a short description of what they are looking for. A good keyword will be relevant to your product, searched often, and easy to rank for.
Format your title effectively
Place your keywords at the beginning of the item title – even before the product name. The Etsy Search system pays special attention to the first few words, so if the beginning of your title closely matches a customer’s search words, you will rank higher.
Select tags that are relevant to your product
Etsy allows you to select up to 13 tags for your product. This is another place where using keywords is a great idea! Use all 13 tags and focus on keywords frequently searched keywords related to your products.
Complete all attribute fields with relevant answers
The attribute fields are determined by the category of item you are selling (for example: color, occasion, style etc.). Completing these fields accurately gives you another advantage over your competition. It allows you to cover more keywords and rank higher in search results.
At Kapa Solutions, we offer specialized ETSY SEO optimization services that help your business not only maintain your sales numbers but grow them, which means you’re moving more inventory on a regular basis. Learn more about how we can move your products off the shelves by viewing our ETSY SEO and ETSY SEO copywriting packages. For more information get in touch with one of our experienced ETSY specialists. We will do our best to help you out in your ETSY shop and optimizing your ETSY shop’s SEO & Product Listing.
At Kapa Solutions, as a part of our add-on copywriting services, we create original, on-brand, and descriptive product copy that improves your online visibility and offers value to shoppers.
We maximize the results of your ETSY SEO strategy by optimizing your product photos. If needed, our team of Somedbox can also arrange photography for your products, ensuring you meet ETSY’s image standards and provide shoppers with the best view of your product.
Etsy Ads is a full automated advertising program by Etsy. Altough it is automated, it needs to be tracked to avoid investment loses for wrong products. As first, all listings on ads program need to be optimized. Products SEO (title, description, tags) will drive the organic traffic that you captured with ads. Kapa Solutions will track your products that given ads and optimize the ads to maximize your profit.
Before September 2019, Etsy ads was way different than today. You could use Google Shopping and Etsy Promoted Listings. Google Shopping and Etsy Promoted Listings were paid on a bidding basis (as like Amazon). Now, you chose your listings to be advertised and Etsy advertise them with its unique an algorithm based on your daily budget. Crucial thing here is to track your products ads performance. When you get service from Kapa Solutions, Kapa Solutions will determine and report monthly; how much do you invest in products and what is your ROAS (Return On Advertising Spend).
Can we help you?
Please contact us for further information about our company and services. Contact us and we will study your case in detail.
FAQ